Social media intelligence is emerging as an innovative approach to understanding customers, markets and competitors to inform business decision-making. But social intelligence is not easy to achieve.
What social media engagement is really about?
Social media engagement is really about intelligence gathering to future proof business relevance - when you begin to understand what engagement really is you can identify how it can provide an organization with competitive advantage, and where social media tools fail on providing insight.
How do you get to social intelligence?
- Demand more from your social analysis initiatives by analyzing behaviors
- Qualitative not Quantitative - you can't measure people's experience and feelings and opinions with numbers....
- Insight not analytics - the value of social media in the thoughts, behavior, and intent not analysis
- Data manipulation not macro metrics - social media is not about measuring vanity metrics like traffic or bounce rate
- The why not the what - Under the context and the behavior and not simply what happened
- Context Not Buzz - context of what ppl say is more important than volume
- Behavior Not Engagement - social media is driven by behavior and digital disruption is caused by behavior changes...social media intelligence seeks to understand the why of behaviors, so do not just get stuck on measuring engagement like a moron.
- Humans Visions Not Algorithms - computers and algorithms will never determine good insight -- they only know output...good insight will only come from human vision as you need human vision to blend social media analysis with behavioral theories to properly interpret
- Actions Not Outputs - what good is knowing that you have a 100 new followers or you had 100 likes on a post or 12 shares of the picture --- you need to know why it happened and how to do it better the next time.
Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.
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