- Your headline is the first impression you make on the reader
- 80% of the ppl will read the headline, but only 20% go on to read the rest
- Your headline has one goal - get the reader to the next goddamn sentence
- Most copywriters spend half of the time on a piece on the headline - title
- Your headline must follow the rules the SHINE
- Specific
- Helpful
- Immediately Interesting
- Newsworthy
- Entertaining
- Word choice categories (common words, uncommon words, emotional words, and power words)
- ALWAYS use at least one Power Word (in the world, you see, will make you) -- well phrases count too
- Try to keep your headline between 50 and 65 characters
- Choose words wisely
- Include a keyword or 2
- Readers prefer headlines with fewer superlatives
- Understand which words evoke emotion
- Emotion drives action
- Avoid the word "things"
- Also avoid these words (reasons, ideas, facts, secrets, principles, ways, lessons, tricks) -- do not sound like a goddamn MLM or pyramid scheme...why because i hate that shit.
- People like seeing Numbers in the headline or "how to.."
- Know your audience and what language they like -- english, spanish lol or what words they would like ...if they are very anti cursing do not use fuck, shit, asshole, cock, or pussy
- Answer questions - what, why, how, when
- Why and How are triggers words that persuade readers
- Promise readers something -- make them a promise they can not refuse but do not promise something you can not deliver.
Spend some time to make your headline grabbing so your blog, landing page, email campaign, article or other marketing material gets the highest chance for success.
Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.
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