los angeles seo company

Wednesday, January 11, 2017

2017 SEO Predictions

#1: Voice search will be more than 25% of all US Google searches within 12 months. Despite this, desktop volume will stay nearly flat and mobile (non-voice) will continue to grow.

#2: Google will remain the top referrer of website traffic by 5X+. Neither Facebook, nor any other source, will make a dent.

#3: The Marketing Technology space will not have much consolidation (fewer exits and acquisitions, by percentage, than 2015 or 2016), but there will be at least one major exit or IPO among the major SEO software providers.

#4: Google will offer paid search ads in featured snippets, knowledge graph, and/or carousels.

#5: Amazon search will have 4% or more of Google's web search volume by end of year.

#6: Twitter will remain independent, and remain the most valuable and popular network for publishers and influencers.

#7: The top 10 mobile apps will remain nearly static for the year ahead, with, at most, one new entrant and 4 or fewer position changes.

#8: 2017 will be the year Google admits publicly they use engagement data as an input to their ranking systems, not just for training/learning

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

Friday, November 18, 2016

4 Tips to Help Develop Your 2017 Social Media Marketing Strategy

1. Find and Optimize Your Networks

2. Take Advantage of Current Trends

3. Begin Developing Your Content Strategy

4. Integrate Email into Your Social Efforts

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

Thursday, August 25, 2016

6 Areas Social Media Consultants Must Master Moving Forward

1. Media Planning & Strategy

2. Storytelling

3. Content

4. Marketing

5. Customer Experience

6. Branding & Positioning


Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

Wednesday, August 10, 2016

Conversion Rate AB Testing Thoughts

  1. On-page elements: This is historically where much of the focus goes — on "best practices" that are mostly about making changes to images, copy, fonts, user experience, psychology, etc.
  2. Brand awareness: Even though this isn't what most people would consider "CRO," brand familiarity has a huge impact on your conversion rates. People are more likely to buy from brands they know and like.
  3. "Growth hack": The biggest reason for a low CTR is a boring offer. You need to hit users with the right offer at the right time. (Note: I'm not talking about adding the word "free" to your offer; this may raise your CTR but kill your conversion rate because you'll have to sort though more unqualified leads. No, I'm talking about changing your offer in a powerful way to make your product more appealing to more people — such as how Dropbox offers you extra storage or Uber will give you a free ride or credits for bringing in new customers.)

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.