los angeles seo company

Tuesday, March 7, 2017

Friday, February 24, 2017

Instagram Now Lets You Add Up to 10 Photos and Videos in a Single Post

Storytelling is the trend of the moment in social media circles, and all the major platforms are working to provide more ways for users to add more context to their posts, and more creative, narrative-driven features.

Here is a sample post of multiple pics and videos in one IG post 

Snapchat started the trend with Stories, which enables users to share multiple images and short clips from their day, a feature which Instagram has since copied (and Facebook is now rolling out in their main app also). Twitter went with Moments, which hasn’t gained traction, but again, is narrative driven, providing a more complete picture on any given topic.
Adding to this, Instagram is today introducing another storytelling format, giving users the opportunity to share up to ten photos and videos in a single post, which viewers can swipe through.

The new feature was first spotted in testing earlier this month, and it mimics the carousel ad format Instagram provided for advertisers back in 2015 (they added video to carousel ads last year). The format provides another way for users to communicate more context on the platform and provide a more comprehensive overview of any given subject.
As noted by Instagram:
“With this update, you no longer have to choose the single best photo or video from an experience you want to remember. Share your favorite moments of your best friend’s surprise birthday party - from setting up to when they walk through the door. Or create a step-by-step cake recipe that people can always find on your profile.”
To create a multi-image post, you first need to tap the ‘Select Multiple’ option on the bottom of the photo or video you’re uploading. From there, you can select the content you want to include – they’ll be numbered in the order they’ll be presented in the carousel (you can rearrange the order by holding down and dragging on screen). 
Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

Wednesday, January 11, 2017

2017 SEO Predictions

#1: Voice search will be more than 25% of all US Google searches within 12 months. Despite this, desktop volume will stay nearly flat and mobile (non-voice) will continue to grow.

#2: Google will remain the top referrer of website traffic by 5X+. Neither Facebook, nor any other source, will make a dent.

#3: The Marketing Technology space will not have much consolidation (fewer exits and acquisitions, by percentage, than 2015 or 2016), but there will be at least one major exit or IPO among the major SEO software providers.

#4: Google will offer paid search ads in featured snippets, knowledge graph, and/or carousels.

#5: Amazon search will have 4% or more of Google's web search volume by end of year.

#6: Twitter will remain independent, and remain the most valuable and popular network for publishers and influencers.

#7: The top 10 mobile apps will remain nearly static for the year ahead, with, at most, one new entrant and 4 or fewer position changes.

#8: 2017 will be the year Google admits publicly they use engagement data as an input to their ranking systems, not just for training/learning

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

Friday, November 18, 2016

4 Tips to Help Develop Your 2017 Social Media Marketing Strategy

1. Find and Optimize Your Networks

2. Take Advantage of Current Trends

3. Begin Developing Your Content Strategy

4. Integrate Email into Your Social Efforts

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.