9 Ways to Improve Tweet Response

If you’re considering using Twitter advertising, Twitter’s research team is keen to help you out – they recently conducted a study of over 9,000 direct response ad campaigns on the platform in order to identify the key terms, details and tweet copy best practices that generate the best response. And the insights they’ve uncovered extend beyond direct response campaigns alone, with some valuable data points that can help improve the performance of your tweets overall.

1. Convey Urgency

The research team found that tweets with words like ‘hurry’, ‘fast’, ‘quick’ and ‘limited time’ had both a lower cost per acquisition (CPA) and a higher click-through rate (CTR)

2. Percentages Beat Dollars

The research team found that tweets with percentage discounts displayed performed, on average, 40% better, in terms of CPA, than those which included dollar-based savings.

3. New Opportunities

Given the real-time nature of Twitter, it makes sense that people come to the platform to stay up on the latest news and announcements as they happen. And given this, it makes sense that using the platform to advertise the latest thing - to showcase new products and offerings

4. Shorter is Better

The general advice on tweet length has been that your tweets should never take up the whole 140 characters, as that leaves no room for people to add their own thoughts and notes if they look to re-tweet your message. 

5. Ask a Question

Given this, by facilitating response – through asking questions – you’re giving your audience an opportunity to share their voice and have it heard, which is generally an effective tactic across all social channels. 

6. Offer a Prize

This is another common, but effective, practice. Direct response tweets which promote a contest had a 40% lower cost-per-acquisition. Again, people want to be involved and have their voice heard – while a competition doesn’t necessarily provide them a platform to share their voice, it does give them an opportunity to interact

7. Calm Down on the Caps

Overuse of capital letters doesn’t work.

8. Handle Your Business

Take it easy on the shout-outs in your ad copy – seeing another handle mentioned can reduce the individual relevance of your tweet as the reader, at a quick glance, may think it’s aimed at that handle, taking the focus off them. 

9. Less is More with Hashtags

The researchers found that tweets with one or more hashtags in it has a 24% higher cost per acquisition and a 3% lower click-through rate.


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