Beyoncé and the Value of Surprise Marketing

What is 'Surprise Marketing'?

Surprise is arguably one of the most powerful marketing tools. When a marketer's able to build value in a product or service through genuine excitement, anticipation and surprise, the results can be exceptional.  Let’s take a look at the different methods Beyoncé and her team have utilized to surprise their audience:

Lemonade - HBO event and album release (2016) 
“Formation”- Single Release (2016) 
Beyoncé - Studio Album (2013) 

How Can Brands ‘”Pull a Beyoncé”?

1. Provide Something Unexpected

2. Exclusive Sales

3. Surprise Announcements

Can you incorporate surprise into your marketing strategy?

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