6 Social Media Rules That Will Steer You Clear of Failure

Rule #1: Don’t try to capitalize on tragedy. Just don’t. - 
Rule #2: Be careful with automated activities.
Rule #3: Find out what a hashtag is about before jumping on board. 
Rule #4: Suck it up and issue a real apology.
Rule #5: Don’t be so emotional.
Rule #6: Use common sense

The final step of today’s lesson is to remember these rules the next time you’re interacting on social media as the representative of a brand.

By following these rules, you should be pretty safe from the internet lynch mob.

Of course, there’s always a chance you might get so unlucky that even the most level-headed advice won’t save you. But here’s to hoping for the best.

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