5 Email Marketing Myths

Email marketing predates social media by about 25 years, and, in a business easily seduced by the new, email marketing seems to have lost its glamor. Indeed, there is a misperception that it doesn’t work anymore. People think it is too old. It’s tired. It’s not social enough.

Myth 1: Email Marketing is Not Effective Anymore

Reality: Email marketing might actually be one of the most effective tools out there. And it seems to be becoming even more effective in an increasingly mobile society.

Myth 2: People Don't Open Emails

Reality: People open their emails more often than they do other things online. MailChimp runs analytics on huge numbers of email campaigns. The most successful email campaigns have open rates of up to 89%. If you don’t see numbers like that for your emails, don’t worry too much. Most industries see average open rates of between 20% and 30%

Myth 3: You Can't Design Emails

Reality: You can design emails. You already do.

Myth 4: Emails aren't interactive

Reality: Emails can include a whole host of interactive elements. You can insert an animated GIF or other moving images. You can link to all sorts of things. You can drive people to video. You can invite people to take action, sign a petition, make a donation or buy a product.

Myth 5: Emails aren’t great for measurement and analytics

Reality: Marketers really focus on measurement. It makes sense: we need to know what is working and what isn’t. Email offers a whole load of information about how your audience is receiving your message. Not only can you can see who opens your email and who clicks through it, with newer software, you can get that information in real time. When a reader clicks on your email and goes to your website, you can track their entire user experience.

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

Beyoncé and the Value of Surprise Marketing

What is 'Surprise Marketing'?

Surprise is arguably one of the most powerful marketing tools. When a marketer's able to build value in a product or service through genuine excitement, anticipation and surprise, the results can be exceptional.  Let’s take a look at the different methods Beyoncé and her team have utilized to surprise their audience:

Lemonade - HBO event and album release (2016) 
“Formation”- Single Release (2016) 
Beyoncé - Studio Album (2013) 

How Can Brands ‘”Pull a Beyoncé”?

1. Provide Something Unexpected

2. Exclusive Sales

3. Surprise Announcements

Can you incorporate surprise into your marketing strategy?

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

5 Ways to Humanize Your Company on Social Media

People engage with other people on social media. That's why brands should act more like people to succeed. If you've been struggling to connect with your target audience on social networks, incorporate these 5 ideas to humanize your company and watch your impact grow

1. Focus on quality not quantity 
2. TURN IT INTO A CONVERSATION
3. Rethink your voice
4. Don't be afraid to be off the cuff
5. Make people the face of your social presence

While these strategies may take more time when you first implement them, over time they'll start to feel natural - BE HUMAN BE YOU.

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

The 9 Most Common Local SEO Myths, Dispelled

1. Deleting your listing in Google My Business actually removes the listing from Google.

2. Failure to claim your page means your business won’t rank anywhere.

3. "Professional/Practitioner" listings on Google are considered duplicates and can be removed.

4. Posting on G+ helps improve your ranking.

5. "Maps SEO" is something that can be effectively worked on separately from "Organic SEO."

6. Google employees are the highest authority on which ranking signals you should pay attention to.

7. Setting a huge service area means you’ll rank in all kinds of additional towns.

8. When your business relocates, you want to mark the listing for the old location as closed.

9. Google displays whatever is listed in your GMB dashboard.

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

Is Live Streaming Video Right For Your Social Media and Content Marketing?

Live Video Can Boost Engagement
Live Video Can Build Awareness
Live Video Can Drive Conversion

Who are the main players in live video?

Meerkat
Periscope
Blab
Facebook Live

What content can you create for live video?

Broadcast live company events

Make live announcements

Conduct live interviews

Do a live video blog

Moderate live panel chats

Promote other content you have already created

Use live video to create content like a Q&A session

Product demos that can share more than a standard press release

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

5 Reasons Instagram Continues to Grow in 2016

1. Appeal to all ages and demographics
2. Ease of Use
3. Perfect for Those With Short Attention Spans
4. Access to Celebrities
5. Search for Third Party Reviews and Photos

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

6 Social Media Rules That Will Steer You Clear of Failure

Rule #1: Don’t try to capitalize on tragedy. Just don’t. - 
Rule #2: Be careful with automated activities.
Rule #3: Find out what a hashtag is about before jumping on board. 
Rule #4: Suck it up and issue a real apology.
Rule #5: Don’t be so emotional.
Rule #6: Use common sense

The final step of today’s lesson is to remember these rules the next time you’re interacting on social media as the representative of a brand.

By following these rules, you should be pretty safe from the internet lynch mob.

Of course, there’s always a chance you might get so unlucky that even the most level-headed advice won’t save you. But here’s to hoping for the best.

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

Top 5 Facebook Video Statistics for 2016

1. People spend 3x longer watching video which is Live compared to video which is no longer Live
2. Facebook users have watched more than one million hours with Samsung VR gear
3. The number of videos posted per person increased by users increased by 75% in 2015
4. Video posts have 135% greater organic reach than photo posts
5. Facebook generates 8 billion video views on average per day

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

7 Facebook Ad Tips That Will Help Improve Conversions

1. Know your audience
2. Be consistent
3. Use professional images
4. Point your audience in the right direction
5. Schedule adverts
6. Learn from insights
7. Always Be Testing

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

Des Moines Flower Shop Mothers Day Juice

doing a major re juicing of des moines flower shops seo

CITIES SERVED

• Urbandale Florist
• Clive Florist
• Des Moines Florist
• Johnston Florist
• Windsor Heights Florist
• Grimes Florist
• Waukee Florist
• Cumming Florist
• Altoona Florist
• After 5pm Flower Delivery in Des Moines
• Ankeny Florist
• Indianola Florist
• Norwalk Florist
• Pleasant Hill Florist
• Polk City Florist
• Saylorville Township Florist

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

10 Most Debated SEO Questions

1. “Link Building is Dead”
2. "SEO is So Easy, I Don’t Need Expert Guidance"
3. Should You Create a Dedicated Page for Every Keyword to Rank Higher?
4. How Can we Keep Up With Google’s Frequent Updates?
5. More Links Are Better Than More Content
6. Having a Secure (HTTPS encrypted) Site Isn’t Important for SEO
7. Keyword Optimization is THE Key to SEO
8. Owning Microsites and Domains That Redirect Back to My Site Will Help My SEO 
9. Good User Experience and Engagement Plays No Role in SEO
10. What Does Social Media Have to Do With SEO?


Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

Pinterest SEO - Strong Foundation Tips

1) Verify Your Website  
2) Username & Account Name

• Use easy to spell words
• Choose keywords related to your industry
• Make it memorable

3) Search Visibility 

4) Rich Pins

5) Pin It Button

6) Keyword Planning 

7) Board Names

8) Profile, Pin & Board Descriptions

9) Reputation & Authority

10) Engagement on your content

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.