- Top organic results are no longer always in the top-left corner, so users look elsewhere to find them.
- Mobile devices have habitually conditioned searchers to scan vertically more than horizontally. Searchers are looking for the fastest path to the desired content.
- People are viewing more search results listings during a single session and spending less time viewing each one.
- Businesses that are positioned lower on the SERP (especially positions 2–4) see more click activity than they did several years ago, making this real estate much more valuable.
- The #1 organic listing still captures the most click activity (32.8%), regardless of what new elements are presented.
Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.
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