7 Ways to Up the ROI of Advertising on Facebook

1. Mistake: Not Matching the Ad to Your Goal
2. Mistake: Falling in Love with Your Ads
3. Mistake: Poor Landing Page
4. Mistake: Targeting Too Broadly
5. Mistake: Repetitive Text in Your Ads
6. Mistake: Not Maximizing the Return on Ad Spend
7. Mistake: Thinking Great Ads Will Stay Great



Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

10 Twitter Secrets You Should Know

1. Earn Retweets By Using The Maximum Number of 4 Images Per Tweet
2. You Can Embed Tweets On Your Web Pages to Get Visitors to Engage 
3. Reach Out to People Using Twitter’s Search Functionality
4. Participate in Real Conversations By Eliminating Tweets With Links
5. Unclutter Your Emails By Disabling Twitter Email Notifications
6. Consider Saving Your Most Engaging Tweets For Fridays
7. If You Publish a Promoted Tweet, You Can Make it Invisible to Your Followers
8. Leave Room For Retweeting
9. Tweet Like a True Social Media Marketer
10. Get The Data On Your Last Four Weeks of Tweeting With Free Analytics

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

Best Ad Copywriting Tips EVER!

1. Mirror the User’s Objective

2. Include Numbers or Statistics in Your Headlines

3. Appeal to Users’ Sense of Entitlement

4. Include Emotional Triggers in Your Ads

5. Create Unique, Keyword-Rich Display URLs

6. End the First Description Line with Punctuation

7. Preemptively Respond to Common Objections

8. Focus on the Benefits

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

5 Ways to Optimize Your Business YouTube Channel

1. Develop a Video Content Strategy
2. Create Your Channel Art
3. Make an Intro Video
4. Use a Call to Action
5. Include Keywords

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

9 Tips for Effective Brand Storytelling on Social Media

1. Consider your brand positioning
2. Think about the core values of your company
3. Keep in mind why you are telling your story
4. Know who you are telling your story for
5. Make sure your story is shareable
6. Involve your customers in your story 
7. Use video
8. Choose the correct tools
9. Be consistent and authentic



Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

9 Ways to RULE Social Media Marketing

1. Personalization
2. Grow Your Followers
3. Go Visual
4. Master Emojis
5. Implement Social Commerce
6. Offer Customer Service
7. Optimize Content
8. Measure Results
9. Tell a Story

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

10 Tips for Instagram Advertising Success

10 Tips for Instagram Advertising Success 

1. Powerful and Natural Images
2. Go Diet on the Branding
3. The Less Text in Your Image the Better
4. Keep the Copy Short
5. Test Them Ads
6. Instagram is Not Facebook
7. You Must Add a Call to Action
8. Don’t Disappoint With Unresponsive Landing Pages
9. Use Those Hashtags
10. Implement User-Generated Content ASAP

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

10 Expert Social Media Marketing Tips for 2016

1. Create More Video Content
2. Social Media Marketing Is Going Mobile
3. You Don’t Have to Do Everything
4. Make Your Marketing Efforts More Focused
5. Influencer Marketing Is All the Rage
6. Find a Way to Benefit from the Changes
7. Analyze the Success of Your Content
8. Social Media Audiences Love Infographics
9. Facebook Advertising Is as Powerful as Ever
10. Content Is Still King

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

7 Strategies for Optimizing Your WordPress Website

March 13, 2016 Brett Relander

For budding entrepreneurs, WordPress is considered an excellent platform to create websites for their startup or small business. This content management service (CMS) is used by millions of business owners around the world - more than 400 million websites worldwide are powered by WordPress, including more than 100 million in the United States. WordPress sites publish posts every 17 seconds. Most of the top one million websites in the world are powered by WordPress and related to business. These facts clearly show the significance of WordPress as a content management service for businesses of all sizes.

Simplicity, social media integration and the large number of theme options available are key reasons why startups and small businesses prefer WordPress. However, you need to keep several important facts in mind before you think about using WordPress for your business website.

1. THE QUALITY OF THEMES

2. HOSTING3. CHOOSE YOUR PLUGINS WISELY4. CONFIGURING YOUR WEBSITE5. MOBILE INTERFACE6. SECURITY7. SEARCH ENGINE OPTIMIZATION

Thousands of free and premium themes are available for those planning to create a WordPress-based website for their startup. However, you need to be careful in selecting a reliable theme from those available. The theme should be flexible and you need to have the ability to make modifications without much hassle.

This is another crucial factor when it comes to creating a website for your startup. You need to look for a managed WordPress hosting service that will help you keep your website up and running at all times. In addition, they should provide regular updates and backups.

Installing too many plugins on your WordPress website will slow its performance. Only add the plugins that you will actively use and delete the rest.

After you finalize WordPress installation, you need to configure it accordingly. For example, you should think about how the comments are moderated, permalinks are set up, and other best practices. This is easily accomplished in WordPress settings and should be done during your initial setup.

Many website visitors will access your site through their mobile devices, so your WordPress-based website needs a responsive mobile interface that will provide a smooth experience for users. Users won’t tolerate much irritation from pinching and pulling.

Adam Farra, CEO of HostGator says, “It can be a bit of a chore to make certain that your site is mobile-friendly. But it’s worth the effort. Doing so will help to assure that your site ranks as highly as possible in search engine results”.

WordPress comes with decent security features, but consider implementing more advanced security measures using plugins and other best practices to deter potential threats. Ilia Kolochenko, CEO of High-Tech Bridge says, “I would say that a popular CMS, such as WordPress or Joomla may be considered secure in default installation if they are properly configured, don’t have third-party code and are up to date”.

Consider search engine optimization (SEO) to enhance the visibility of your website on Google and other search engines. Using SEO best practices along with WordPress plugins like WordPress SEO by Yoast you’ll be headed in the right direction. In addition to search engine optimization, it’s important to use the new SEO (Social Engine Optimization) as well. Establish an active presence on the social media networks where your customers spend the most time and you’ll quickly build a brand people trust.

The post 7 Strategies for Optimizing Your WordPress Website appeared first on Launch & Hustle.

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Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

New Local SEO Search Guidelines

Sourced From https://moz.com/blog/local-seo-checklist

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

los angeles abstract artist seo

Finished a site build and then round one of seo for this very cool abstract painting artist out of beverly hills / los angeles. check the site out at http://www.inspiredbycarina.com/

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

Searcher Behavior Is Changing - Mobile SERPs vs. Desktop

Searcher Behavior Is Changing With Times

1. Top organic results are no longer always in the top-left corner, so users look elsewhere to find them.
2. Mobile devices have habitually conditioned searchers to scan vertically more than horizontally. Searchers are looking for the fastest path to the desired content.
3. People are viewing more search results listings during a single session and spending less time viewing each one.
4. Businesses that are positioned lower on the SERP (especially positions 2–4) see more click activity than they did several years ago, making this real estate much more valuable.
5. The #1 organic listing still captures the most click activity (32.8%), regardless of what new elements are presented.

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.