5 Ways Search Engine Marketing is Evolving

5 Ways Search Engine Marketing is Evolving

The world of marketing during the past 5 years has really been monopolized by the digital spectrum of marketing and advertising. The traditional practices of marketing off line has been seeing a constant decline more than ever before because the world has truly become a Google World and that world is primarily run by Search Engine Marketing also known as SEM. The two main facets of search engine marketing are Organic search and Paid search, but really search engine optimization houses EVERYTHING Internet marketing related just don’t ask any web design Los Angeles people because they will tell you it’s all about appearance. 

I emphasize EVERYTHING because the indirect connectivity actually creates and produces direct connectivity when robots look the entire picture of URLS and IPs and this not just an SEO services company talking or claiming to be an SEO expert services provider or what not, it’s about understanding from the other side of the coin, the way the world is changing and has been ever since the concept of a drive thru restaurant.

Instant Fast Paced Gratification

The above is an element that the Internet and the Web thrives upon. In order for any company, not just a company in Los Angeles to stay competitive in today’s business world, but every corner of the globe.  Your business needs to pay great attention to search engine marketing, whether you hire a seo services company or retain a freelance seo expert services consultant or just educate yourself as a business owner and read search engine marketing articles.  You must stay on top of how SEM is evolving. Just whatever you do, don’t depend on your web design team, especially web design Los Angeles people. Most are just graphic designers in Los Angeles whom don’t understand that SEM or SEO is primarily about understanding the target audience of that specific product or service.

Below are some of the ways in which currently SEM is evolving, progressing, and advancing according to many top SEO Services Company’s and SEO experts.

1. 1.     Value content is far more important than keywords
2. 2.     Mobile searches is winning the game, so gearing sites designs and navigation towards mobile devices as well as making sure that you are getting your data to the various providers of mobile features like Siri and etc.
3. 3.     Mechanical elements are vital because they provide the user experience.
4. 4.     Social signals such as shares, retweets, likes and so forth are playing a vital role in changing your links from no index to index.
5. 5.     Font size is becoming more important to the robots as trying to maintain a 14 pt font will help with rankings.
6. 6.     Backlinks are less important than last year.

  

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.