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Friday, February 13, 2015

Defeating Duplicate Content Part 1

Many ppl constantly argue about duplicate content and have this idea that duplicate means the actual visible content that the site visitor sees with his or her own eyes. The reality is no that is not the content that is truly at the matter or the issue of duplicate content. Every seo person or sem or marketing or programmer or designer or pr person or advertiser always speaks of that as duplicate content. The truth is the CODE if the code structure is 100% duplicate meaning everything from the image tags to the .php or .html and forth.  From bold to not bold to h1 to h2 to plural vs singular. ITS THE CODE ELEMENTS...if one alters 50% of the code or composes the page in a completely different coding language the aspect of duplicate content diminishes greatly even if the content on the front end is identical. Understand that everything is actually based on the code..behind the scene not on the stage.

but if you don't trust me and still need to focus on "duplicate" content issues..here are some follow the sheep thoughts

Here's a review of the three common solutions to conquering duplicate content:
  1. 301 redirect. Check Page Authority to see if one page has a higher PA than the other using Open Site Explorer, then set up a 301 redirect from the duplicate page to the original page. This will ensure that they no longer compete with one another in the search results. Wondering what a 301 redirect is and how to do it?
  2. Rel=canonical. A rel=canonical tag passes the same amount of ranking power as a 301 redirect, and there's a bonus: it often takes less development time to implement! Add this tag to the HTML head of a web page to tell search engines that it should be treated as a copy of the "canon," or original, page:

  3. noindex, follow. Add the values "noindex, follow" to the meta robots tag to tell search engines not to include the duplicate pages in their indexes, but to crawl their links. This works really well with paginated content or if you have a system set up to tag or categorize content (as with a blog). Here's what it should look like:

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.

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