It Is Not Always What Causes Rankings But What Indirectly Alters Them

Day after day, people ask me to share stuff on FB or Twitter, telling me just do it cause it will help their site and give them more business. But the reality, that's not always the case. The site or link that is being shared needs to provide something of substance that will grab a hold of the potential customers interest. Point of Action. If going to that link has you sign up for something or a lead form. Yeah that doesn't work because it is not 1998 anymore. The end user is far more intelligent than filling out a form and being harassed with your bull shit emails. The HARD approach is so violent with marketing, be SOFT and GENTLE.

That's why, today, I suggest marketers think about what correlates with rankings as much as what actually causes them.

* quick note and idea 

Time on a site doesn't have to be long if the content is good, so remember do not keep your users on the site for long if the content is good...have confidence in your content because google looks at the combinations of everything.

Today an SEO is not just an SEO, but must become far more integral with the company's marketing and operation tactics. Off line marketing is now apart of SEO, as  radio commercials, tv ads, snail mail postcards, phone sales, retail outlets, and etc...all play a role with SEO.  They indirectly alter the website rankings. Instead, we're becoming more complete marketers, with greater influence on all of the elements of our organization's' online presence.

Web marketers operate in a world where Google:

• Uses machine learning to identify editorial endorsements vs. spam (e.g. Penguin)
• Measures and rewards engagement (e.g. pogo-sticking)
• Rewards signals that correlate with brands (and attempts to remove/punish non-brand entities)
• Applies thousands of immensely powerful and surprisingly accurate ways to analyze content (e.g.Hummingbird)
• Punishes sites that produce mediocre content (intentionally or accidentally) even if the site has good content, too (e.g. Panda)
• Rapidly recognizes and accounts for patterns of queries and clicks as rank boosting signals (e.g. this recent test)
• Makes 600+ algorithmic updates each year, the vast majority of which are neither announced nor known by the marketing/SEO community

Call us today for Custom SEO Service and related web marketing help. Please contact Mike at 818-355-4076.