Discovery Checklist
Discovery
- Initial Accessibility Assessment
- Is the site indexed?
- Are the URLs from the XML Sitemap indexed?
- Are the right pages indexed (without duplicates)?
- Page Discovery
- At least one internal link to every page
- Most important pages linked from home page
- Comprehensive HTML Sitemaps
- Good external links
- XML sitemap
- Links work without JavaScript, Flash, or images enabled
- Page Accessibility
- Single URL for every page (no duplicates)
- URL exists for every page (URL changes for each new page)
- Pages have extractable content (particularly images, AJAX, JavaScript, Flash, Silverlight)
- URLs don’t have too many parameters
- Does Google Webmaster Tools report any crawl errors?
- Do all versions of home page redirect to single version (including www and non-www)?
- Are pages blocked with robots.txt or meta tags?
- Redirects are via 301 (not 302)
- Not found page returns a status 404/410
- Indexing Drop Diagnosics
- Is the site penalized? (Microsoft Live Search Webmaster Center)
- Did the site change infrastructure? (CMS, redirecting pages, language)
- Substantial change in site content or external linking
Accessibility Checklist
- Initial discoverability assessment
- Is site #1 for search of brand/domain name?
- Does the site rank for desired queries? [keyword research data]
- How much traffic does the site get from search? [web analytics data]
- How much non-branded traffic does the site get from search? [web analytics data]
- URL structure
- Descriptive URLs
- No excessive parameters
- No non-standard parameters (for instance, beginning with “http”)
- On-page assessment
- Title and meta descrition editable outside the code
- Title tag on every page
- Unique title tags
- Meta descriptions on every page
- Unique meta descriptions
- H1 tag on every page
- Page templates use semantic HTML
- ALT text on images
- to prevent DMOZ titles and description
- Keywords in copy
- Keywords in internal links
- One optimized page per keyword
- Does not found page return an HTTP 200 or 404?
- External link assessment
- External links describe site
- Links from authoritative sites?
- Large number of relevant links
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