Goal = Increase Web Traffic To Main Site
We want to focus on using video in conjunction with social media outlets to manipulate search engine rankings in effort to produce an increase in traffic to the main example.com website
Phase 1: Research
- Install google analytics (we do nothing until this has been running for 2 weeks)
- Conduct an intensive audit of the top 5 online competitors
- Keyword research
- Video Titles
- What video sharing sites competition has been posting too
- What keyword tags competition has been using in videos
- What types of titles are commonly being used?
Phase 2: Setting Up
- Review the current setups of social media sites
- Create accounts for the following video posting sites - yahoo video, - youtube, - flickr, - photobucket, - daily motion, - rediff, - rambler vision, - 4shared, - your file host, - metacafe, - tiny pic, - multiply, - imeem, - ning, - veoh, - justin tv, - break, - truveo, - web shots, - tu tv, - crunchy roll, - buzz net, - vimeo, - vbox 7, - lycos, - google video, - bright cove, - myspace, - lulu, - meravideo, - zippy videos
- Create Myspace, DIGG, Google Buzz accounts
- Onsite SEO to complete a basic run through for at least the 50 main pages on the site, and even quicker approach on the remaining 450 pages
- (what forever 21 seems to focus on regards to onsite seo),
- clothes, clothing, apparel, casual tops, dressy tops, basics, skirts, dress, dresses, sale, fashion, cheap, tees, tank tops, graphics, shirts, pants, jeans, shorts, sweaters, outerwear, jackets, tops, bottoms, skirts, shoes, halter, tube top, denim, jewelry, accessories, rings, necklaces, underwear, mens, womens, woman, junior fashion, xxi, forlove, gadzooks, womens apparel, intimate, handbags, sunglasses, hats, scarves, hair goods, earrings, shop by outfit, cheap clothing stores, clothing stores online, forever 21, forever 21 store, casual dresses
Phase 3: Visual Media
- Types Of Videos Should Be Broken Down In 3 Segments
- Informational Videos (2 minute max length) (Example being photos of clothes or specific line, discussion of the line, very conservative type videos)
- Viral Videos (1 minute max length) (out there crazy and humorous videos)
- Documentary Videos (3 minute max length) (Behind the scenes photo shoots example, or in store gossip with employees)
- Produce & Distribute Videos Consistently Both Low & High Quality
- We Must Make sure Videos Are Tagged and Titled Correctly
- Every Video Description Must Include A Link To A Page On Site
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