#1: Voice search will be more than 25% of all US Google searches within 12 months. Despite this, desktop volume will stay nearly flat and mobile (non-voice) will continue to grow.
#2: Google will remain the top referrer of website traffic by 5X+. Neither Facebook, nor any other source, will make a dent.
#3: The Marketing Technology space will not have much consolidation (fewer exits and acquisitions, by percentage, than 2015 or 2016), but there will be at least one major exit or IPO among the major SEO software providers.
#4: Google will offer paid search ads in featured snippets, knowledge graph, and/or carousels.
#5: Amazon search will have 4% or more of Google's web search volume by end of year.
#6: Twitter will remain independent, and remain the most valuable and popular network for publishers and influencers.
#7: The top 10 mobile apps will remain nearly static for the year ahead, with, at most, one new entrant and 4 or fewer position changes.
#8: 2017 will be the year Google admits publicly they use engagement data as an input to their ranking systems, not just for training/learning
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