VIDEO SEO STRATEGY PROPOSAL SAMPLE - VSEO IDEAS - VID SEO

Goal = Increase Web Traffic To Main Site

We want to focus on using video in conjunction with social media outlets to manipulate search engine rankings in effort to produce an increase in traffic to the main example.com website

Phase 1: Research

-       Install google analytics (we do nothing until this has been running for 2 weeks)

-       Conduct an intensive audit of the top 5 online competitors

                        - Keyword research

                        - Video Titles

                        - What video sharing sites competition has been posting too

                        - What keyword tags competition has been using in videos

                        - What types of titles are commonly being used?

Phase 2: Setting Up

-       Review the current setups of social media sites

-       Create accounts for the following video posting sites - yahoo video, - youtube, - flickr, - photobucket, - daily motion, - rediff, - rambler vision, - 4shared, - your file host, - metacafe, - tiny pic, - multiply, - imeem, - ning, - veoh, - justin tv, - break, - truveo, - web shots, - tu tv, - crunchy roll, - buzz net, - vimeo, - vbox 7, - lycos, - google video, - bright cove, - myspace, - lulu, - meravideo, - zippy videos

-       Create Myspace, DIGG, Google Buzz accounts

-       Onsite SEO to complete a basic run through for at least the 50 main pages on the site, and even quicker approach on the remaining 450 pages

-       (what forever 21 seems to focus on regards to onsite seo),

-       clothes, clothing, apparel, casual tops, dressy tops, basics, skirts, dress, dresses, sale, fashion, cheap, tees, tank tops, graphics, shirts, pants, jeans, shorts, sweaters, outerwear, jackets, tops, bottoms, skirts, shoes, halter, tube top, denim, jewelry, accessories, rings, necklaces, underwear, mens, womens, woman, junior fashion, xxi, forlove, gadzooks, womens apparel, intimate, handbags, sunglasses, hats, scarves, hair goods, earrings, shop by outfit, cheap clothing stores, clothing stores online, forever 21, forever 21 store, casual dresses           

Phase 3: Visual Media

-       Types Of Videos Should Be Broken Down In 3 Segments

-       Informational Videos (2 minute max length) (Example being photos of clothes or specific line, discussion of the line, very conservative type videos)

-       Viral Videos (1 minute max length) (out there crazy and humorous videos)

-       Documentary Videos (3 minute max length) (Behind the scenes photo shoots example, or in store gossip with employees)

-       Produce & Distribute Videos Consistently Both Low & High Quality

-       We Must Make sure Videos Are Tagged and Titled Correctly

-       Every Video Description Must Include A Link To A Page On Site

Sample SEO Proposal

This proposal is designed to focus only on the ideas of search engine optimization aspects for the Clevercuties.com site.

From my understanding the site has approximately 18 main pages total and various sub categories and product pages.

After reviewing the Clevercuties.com site its source and some research tools I have made these recommendations in a logical and systematic order of operation.

According to the research site listed above the title relevancy is at 100% but from reviewing the title tags they are very minimal and basic, as currently they aren’t hurting the site but yet they aren’t helping, as we need to increase and you the maximum character limit.

The description relevancy is listed at 100% but again like the title tags the use of this to the full extent is not be acted on as well as the tags are the same for each page, we need to make each page unique.

Your keyword tags are at 58% on your site because you have every page with the same words and you have pages in which these keywords are completely irrelevant to that particular page. Another thing is you are only using about a small fraction of what you could be using, you have 75% more character space to fill which means creating more possible ways for someone to land on your site.

FULL ARTICLE

http://www.seohelpsite.com/sample_seo_proposal.html