7 Ways to Up the ROI of Advertising on Facebook

1. Mistake: Not Matching the Ad to Your Goal
2. Mistake: Falling in Love with Your Ads
3. Mistake: Poor Landing Page
4. Mistake: Targeting Too Broadly
5. Mistake: Repetitive Text in Your Ads
6. Mistake: Not Maximizing the Return on Ad Spend
7. Mistake: Thinking Great Ads Will Stay Great



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