Thursday, August 25, 2016
Wednesday, August 10, 2016
- On-page elements: This is historically where much of the focus goes — on "best practices" that are mostly about making changes to images, copy, fonts, user experience, psychology, etc.
- Brand awareness: Even though this isn't what most people would consider "CRO," brand familiarity has a huge impact on your conversion rates. People are more likely to buy from brands they know and like.
- "Growth hack": The biggest reason for a low CTR is a boring offer. You need to hit users with the right offer at the right time. (Note: I'm not talking about adding the word "free" to your offer; this may raise your CTR but kill your conversion rate because you'll have to sort though more unqualified leads. No, I'm talking about changing your offer in a powerful way to make your product more appealing to more people — such as how Dropbox offers you extra storage or Uber will give you a free ride or credits for bringing in new customers.)
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